So what is Twitter and how to use it?
I won’t try and describe exactly what Twitter is because that could take a while! What I will do is give you 3 tangible tips that you can use right now to make Twitter work harder for you.
1. Post often, but keep in mind that quality is better than quantity.
How often? That depends on your market and your audience. Once a day is a good start. You could get away with Monday, Wednesday and Friday but you will likely get lost in the noise.
A lot of times people ask me.
What should I Tweet about?
Remember the three Is. Interesting. Informative. Insightful. If you find something interesting, it will likely be interesting to your audience, so tweet it, or re-tweet it. Giving your audience good information is difficult but essential for building a following. Seek out information if you need to. If you find it informative, then so will your audience. If you can’t find anything new to tweet, try re-acting to someone else’s tweet, just make sure it’s insightful. Don’t tweet for the sake of it. Tweet with a purpose.
2. Know your audience
Bookmark http://search.twitter.com. Go ahead Bookmark it. I will wait. Okay, so it’s bookmarked, now it’s time to see it’s jaw dropping power. Use the search box and put in your company’s name. Hopefully something comes up. If not, don’t worry, see 1. to get the word out there.
If people are talking about you in a positive way, thank them and interact with them.
If people are talking about you in a negative way, thank them and interact with them.
See how easy this is! Don’t shy away from criticism and don’t ignore praise. Stroke the egos of your followers and make them feel special, because let’s face it… they are! If they are taking the time to speak to you on Twitter, they are special and should be treated as such.
If there is really NOTHING going on on Twitter for your company, then you have your work cut out for you. Get yourself out there and start conversations. It takes time and patience, but it will pay off.
3. Everything you need to know about Twitter you can learn from Sesame Street.
What! Did he just say that? Yes I did, and here’s why…
The key to Twitter is being open and honest. There is no room for stuffy PR people here. Be real. Be yourself.
And have fun with it. Twitter is quickly becoming the new e-mail. It’s a very low impact way to communicate and share your thoughts with anyone willing to listen. Don’t use it as a press release platform. You are the best judge of content. If you would roll your eyes if you saw the Tweet you are about to post, then DON’T POST IT.
Be real. Be honest. Give more than you get.
Pretty soon I will show you how to actually gain paying customers using Twitter but that’s for another day. This should keep you busy for the next few weeks.
Hope your Thanksgiving was relaxing and filling. Back to work! Have a fantastic week,
Yours,
Kent
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